The UNICEF Dirty Water Campaign Takes on Manhattan Vending Machines

By: Meghan Young - Published: Jul 17, 2010 • References: dirtywaterinfo & psfk
As hot as it has been during the last few weeks, I'm sure Manhattan residents will be far from tempted to drink from the UNICEF Dirty Water vending machines. That fact alone brings a pang to my heart because there are people in the world that don't have the luxury of choice. This campaign brings awareness to this sad fact and more.

The UNICEF Dirty Water campaign focuses on eight common diseases that plague third world countries. For only a dollar, people can purchase a diseased drink, which will go to providing clean water to those that need it. Stats for Diseased Drinks Trending: Older & Chilly
Research: 5,273 clicks in 305 w
Interest: 3.8 minutes
Concept: UNICEF Dirty Water
Related: 55 examples / 42 photos
Segment: Neutral, 18-35
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