Although UNDFTD already has some designs featuring characters from Rocky, this new hat collection lets your whole outfit get into the Balboa mood. From casual beanies to more classic caps, the UNDFTD x Rocky Hats line has styles that will make you feel as cool as Rocky himself. The highlight of the hat designs is definitely the 'Italian Stallion' design.
Check out the full collection and see for yourself the power of this classic boxing film.
Implications - Consumers are attracted to items that connect to popular culture in some way. Creating a relationship between an everyday product with an aspect of a certain character or name could help a company grow its operations.