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Unerdwear Creates Nerdy Underwear for Men

By: Emilie Picillo - Published: Feb 7, 2014 • References: unerdwear and coolhunting
If you're caught in a jam for what to buy your significant other for Valentine's Day, Unerdwear creates underwear for men. A geeky Polish duo designs comfy, print-heavy boxers for nerds, transforming its experiences with software into "softwear".

Kasia Bojanowska and Joanna Socha are the masterminds behind the brand, combining their eye for Tumblr, Reddit and Nintendo with an absurd sense of humor. The two are long-term friends that have been separated by their interests and reunited again by their careers. Their co-founder Ela Madej is the one who figured if you switch the letters in the word 'underwear' you get 'uNERDwear,' and the company was born.

What first started as a practical joke, eventually got picked up by TechCrunch, and now has become a long-term enterprise.