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As an answer to metrosexuality, cross-dressing and the lace and feminine-looking men’s underwear, a new brand under the name of ‘Macho’ is set to restore masculinity to male underwear. In order to promote their vision of a “masculine, virile, sensual & aggressive” man, Macho has come up with a ‘300’-inspired 2009 calendar. Because, you know, homoerotic images of Spartan warriors in underwear screams ‘macho man.’ The calendar images were shot by photographer Andres Ramirez.  We defined MACHO as a young product with a state of-the-art style and anatomic design. Macho wants to satisfy the needs of the modern man by balancing power and sensuality.
Focused on that feeling and suggestions that have inspired us, our designs keep the sophisticated aesthetic and the elegant precision of proportions and details.
(macho.es)References: macho.es, nextmodelmen.typepad Filed In: |
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