These Underpants Bandages by NeatoShop are Shaped Like Tighty-Whities
Harris Jay Rosenberg Alterman — January 9, 2012 — Pop Culture
While the name 'Underpants Bandages' may seem like some sort of repair mechanism for ripped boxer briefs, they're actually Band-Aids that are shaped like fresh-out-of-the-dryer tighty-whities. There is no better way to make a boo-boo feel better than covering it up with a skin-tight pair of drawers that are reminiscent of kindergarten.
The box this NeatoShop product comes in also promises a “FREE PRIZE INSIDE” which can only be some other kind of undergarment-oriented novelty. Perhaps some G-string stitching thread or panty-themed Polysporin to put on the wound right before you slap on the Underpants Bandages. Remember, while these Band-Aids may appear to be underwear, they’re not; so please don't try to wear them if you run out of clean laundry.
The box this NeatoShop product comes in also promises a “FREE PRIZE INSIDE” which can only be some other kind of undergarment-oriented novelty. Perhaps some G-string stitching thread or panty-themed Polysporin to put on the wound right before you slap on the Underpants Bandages. Remember, while these Band-Aids may appear to be underwear, they’re not; so please don't try to wear them if you run out of clean laundry.
Trend Themes
1. Novelty Band-aids - There is an opportunity to create and market a wider variety of novelty-shaped and themed Band-Aids.
2. Humorous Health Products - Developing more humor-infused consumer health items like these Underpants Bandages could prove to be a successful approach.
3. Marketing to Nostalgia - Creating products that evoke childhood memories, like tighty-whities, with a humorous twist could be a successful marketing approach.
Industry Implications
1. Medical Supplies - There is an opportunity for medical supply companies to develop more humor-infused consumer health products like these Underpants Bandages.
2. Novelty Gift - Companies specializing in novelty gift items could develop and market products like these Underpants Bandages as unique and quirky gift items.
3. Apparel Industry - The success of Underpants Bandages shows that there may be an opportunity for the apparel industry to create and market nostalgic and humorous apparel products.
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