This New Initiative Draws Attention to Underrated Beauty Products

By: Katherine Pendrill - Sep 3, 2015
References: sephora & bustle
Sephora has launched a new initiative to highlight underrated beauty products. With so many brands to choose from, it can be tempting for consumers to return to the products they are already familiar with. This initiative encourages consumers to explore brands that have largely flown under the radar.

The new campaign is called 'Scouted by Sephora' and involves highlighting underrated beauty products. The company scours through its vast inventory to find brilliant brands that deserve greater attention. The company will then feature these obscure beauty brands on the front of its website to draw consumer attention to products they may have previously overlooked. Some of the underrated beauty brands already featured include Viseart, Tatcha and Juliette Has A Gun.

The new initiative makes it easier for cosmetics fans to uncover some of Sephora's most impressive independent brands.