The New Under Armour Campaign Features Athletes and Supermodels

By: Katherine Pendrill - Jul 17, 2015
References: underarmour & bustle
The latest Under Armour campaign features a star-studded lineup of powerful female athletes and successful supermodels. The new campaign is the second installment of Under Armour's #IWillWhatIWant series, which aims to promote female athleticism.

The #IWillWhatIWant campaign is aimed at promoting a new line of sports bras that are designed to empower female athletes. The campaign features a series of ads, each of which is accompanied by messages of power and self-confidence. One of the most striking ads features Misty Copeland, who is the first African-American principal ballerina with the American Ballet Theatre. Copeland's ad shows off her impressive ballerina skills and bares the tagline "I Will Not Be Unsupported."

Other athletes featured in the series include championship skier Lindsey Vonn and professional surfer Brianna Cope. One of the ads also features supermodel Gisele B√ľndchen.