This Behind-the-Scenes Under Armour Ad Highlights an Olympic Gymnastics Team

By: Ady Floyd - Feb 26, 2016
References: adweek & usmagazine
This empowering Under Armour ad chronicles the intense dedication, strength and commitment of the U.S. women's gymnastics team. While those who watch the Olympics are satisfied to see the energetic teams at their competitions, this ad focuses on what goes on behind the scenes.

The Under Armour ad presents a compilation of clips that show the team working out, stretching, sweating and improving their technique. The majority of this commercial is filmed in dimly lit studios and empty gyms -- where the real training takes place. Throughout the commercial, there are no words, but instead only the sound of a low-key motivational tune in the background.

At the end of the commercial, the audience sees the team in their uniforms walking out of a change room. The final clip reads "It's what you do in the dark, that puts you in the light."