The New UltraVelvet Collection Changes ‘The Colour of Money

By: Renee Ramsarran - Published: • References: guyhepner & joshspear
‘The Colour of Money’ is the newest collection from Eric Hajjar and Meredith Rose the co-creators of The UltraVelvet Collection. The exhibit plays with the metaphor of money’s true ‘color’ in both the literal and figurative sense.

With digital prints of banknotes as their canvas, UltraVelvet layers on graphics to manipulate and reinterpret their appearance. The result is both a complex and captivating piece of art open to a world of commentary.

The UltraVelvet Collection holds a distinct vintage feel, while incorporating pop culture icons, Las Vegas imagery and neon hues. The ‘Colour of Money’ will be on display at the Guy Hepner Contemporary Art Gallery in Los Angeles. Stats for Contemporary Commentary Currency Trending: Older & Buzzing
Traction: 6,026 clicks in 201 w
Interest: > 3 minutes
Concept: UltraVelvet Collection
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: handyman mosaics, 36 creative currency creations, and 30 creative cashovations.