This modified Fiat 500 Pepita luxury car from Italy is painted with 24k gold and allows you to customize the interior with crocodile, snake, shark, skate or lizard lather.
For 60,000 Euros, you can choose from a wide variety of precious stones with which to embed the gearshift, hand brake, and pedals. You also get luxurious cashmere floor mats.
Implications - The Fiat 500 Pepita is an example of the ultra-lavish, extravagant form of luxury that is growing more and more popular amongst the wealthy consumer. The end of the recession has caused consumers to seek new ways to celebrate. Extravagant purchases provide an antidote to the months of ration and logical thought, allowing consumers to indulge and spend.
Stats for 24K Gold Paint Job
Trending: Older & Warm
Research: 7,337 clicks in 429 w
Interest: > 3 minutes
Concept: 24K Gold Paint Job
Related: 38 examples / 29 photos
Segment: Males, 18-55+
Comparison Set: 14 similar articles, including: portable e ink monitors, top 45 eco design ideas in may, and spray painted abandoned homes.
24K Gold Paint Job
More Stats +/-
Top 45 Eco Design Ideas in May
Portable E Ink Monitors
Spray Painted Abandoned Homes
Streamlined Resale Services
American-Made Olympic Gear