You decide you need a $19,000 pen. Walking into the $19,000 pen store, you tell the $19,000 pen woman, “I would like a $19,000 pen that looks like a watch.” She calls your shrink.
The Behold 1010 is a limited-edition 18K golden pen from Swiss baublemaker Caran d’Ache that’s built to “celebrate the special genius of watchmakers.” The $19,000 pen is called the 1010 because a watch’s hands look their best and most balanced at that time. It also has non-functioning watch gears on a sleeve just below the pen’s clear surface.
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