Spokesmodels Getting Ugly as California Cow Vies for Pageant Title

By: Going Like Sixty - Published: Oct 24, 2008 • References: video.mediapost
Milk consumption has fallen every year since 1945, but the farmers still keep plowing moola into advertising that cows are cute and milk mustaches are cute. So here we go again.

The California Milk Board wants us to pick Miss Happy Cow. There is a brown one, and and black and white one and a couple more. Deutsch LA created the campaign.

FYI: I included another cow just for Sarah Palin fans.

Implications - xx
Hopefully this contest will "moo-ve" citizens to become more interested in the milk industry. The California Milk Board is definitely using their imaginations to get people involved in their product, encouraging interactivity with this all-inclusive contest. Stats for Cow Contests Trending: Older & Warm
Research: 10,513 clicks in 395 w
Interest: > 3 minutes
Concept: Cow Contests
Related: 66 examples / 51 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: human-cow embryos, life sized cow cakes, and cowbag and her top 20 trends.