Uber Trends

The key to deciphering the “next big thing” lies in “Ubertrends” — overarching tendencies that ripple through society, leaving many subtrends in their turbulent wake. Ubertrends morph life in unexpected ways, which requires an understanding of their idiosyncrasies to give you a better sense for what’s needed next.

Ubertrends is divided into seven sections: Digital Lifestyle, Fountain of Youth, Generation X-tasy, Time Compression, Unwired, Voyeurgasm and WAF. More may be added in the future, but these are the Ubertrends you should focus on first.