"Ubercool is written and published by Michael Tchong, a noted trend analyst, whose mission it is to show marketers how to create superior products and services that leverage changes in business, lifestyle and technology." - Ubercool
Implications - The constant demand to be in-the-know for upcoming products has been met by various blogs that have popped up on the Web. The curiosity surrounding the latest tech products has spawned a variety of technology sites that are here to report on new releases, reviews and well-known events related to the industry such as CES. It's beneficial to companies who wish to expose themselves to consumers who are looking for the next big thing.