The New Uber Logo Features An Atom Symbol
Rahul Kalvapalle — February 3, 2016 — Art & Design
References: newsroom.uber & fastcodesign
The brand new Uber logo has been designed with the central figure being an atom, in place of the previous minimalistic silver and black 'U'.
Uber says that the atom symbol represents Uber's status as more than just an app, but a transportation network that is an important component of cities and how people move within them. The atom symbol is burnished with colors and patterns that are customized for different countries. Green and red are used for Ireland, while orange, yellow and pink are used for India.
This new Uber logo ultimately appears to be a statement by the company to everyone to take its diversification seriously, as Uber has started to evolve beyond the transportation sector to food-delivery and more. This new branding effort is part of Uber's evolution as one of the most disruptive companies in the world today.
Uber says that the atom symbol represents Uber's status as more than just an app, but a transportation network that is an important component of cities and how people move within them. The atom symbol is burnished with colors and patterns that are customized for different countries. Green and red are used for Ireland, while orange, yellow and pink are used for India.
This new Uber logo ultimately appears to be a statement by the company to everyone to take its diversification seriously, as Uber has started to evolve beyond the transportation sector to food-delivery and more. This new branding effort is part of Uber's evolution as one of the most disruptive companies in the world today.
Trend Themes
1. Customized Logo Design - Creating logos that are tailored to different countries or regions allows brands to connect with local audiences and demonstrate cultural sensitivity.
2. Diversification Beyond Core Industry - Companies expanding their business beyond their core industry, like Uber entering the food-delivery sector, can disrupt existing markets and create new opportunities.
3. Symbolic Branding - Using symbols, like the atom in Uber's logo, can convey deeper meanings and help communicate a brand's values and purpose to consumers.
Industry Implications
1. Logo Design and Branding - The growing demand for customized logo design presents opportunities for professionals and agencies specializing in brand identity and visual communication.
2. Transportation and Delivery - The entrance of Uber into the food-delivery sector showcases the potential for disruption and innovation within the transportation and delivery industry.
3. Advertising and Marketing - Symbolic branding strategies, like Uber's use of the atom symbol, can inspire creative advertising and marketing campaigns that resonate with consumers on a deeper level.
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