As part of a safe Uber driving campaign, Alibi Bar teamed up with the ridesharing company to ask bar-goers: "DRIVE OR UBER?" Considering that this is a question that can be a challenge to answer when alcohol is involved, Alibi Bar and Uber teamed up to make the answer very easy.
The two companies developed a breathalyzer that's no bigger than a business card that can be licked in order to collect a swab of saliva. These strips effectively work as a blood alcohol test and change colors to indicate whether a person is equipped to safely drive home themselves or if they should be catching a quick ride with Uber.
In an effort to deter drinking and driving, breathalyzers are being designed with fun forms like bike locks or vuvuzelas to be used at sporting events.
Lickable Breathalyzer Cards
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Breathalyzer-Activated Condom Machines
Car Key-Connected Breathalyzers
Breathalyzer Bike Locks
Alcohol Intake-Monitoring Apps