Typography Project 'Play' Encourages Repurposing Everyday Objects

By: Alyson Wyers - Published: Aug 7, 2014 • References: allisonsupron & abduzeedo
This playful typography project encourages people to create fonts out of real life objects instead of virtual designs. Based out of New York, graphic designer Allison Supron organized a typographic experiment called Play that encourages people to explore their creativity.

By combining purpose-driven play and typefaces, this experimental project dives into the creative process. According to Abduzeedo, the typography project is "a colorful mixture of unconventional materials and techniques, hand-drawn typography, senior thesis paper tidbits and photographs of each process from start to finish."

With the intention to get people away from screens and off their computers, this boundary-pushing project literally gets hands dirty. From buttons to blocks of cheese and lit matches, the fonts are made out of a variety of unusual and unexpected items. Stats for Experimental Font Creation Trending: Older & Mild
Research: 2,192 clicks in 94 w
Interest: 2.7 minutes
Concept: Typography Project
Related: 117 examples / 90 photos
Segment: Males, 18-55
Comparison Set: 43 similar articles, including: delicious confectionery typefaces, subway map typography, and timely typographical tips.