Typography Project 'Play' Encourages Repurposing Everyday Objects

By: Alyson Wyers - Aug 7, 2014
References: allisonsupron & abduzeedo
This playful typography project encourages people to create fonts out of real life objects instead of virtual designs. Based out of New York, graphic designer Allison Supron organized a typographic experiment called Play that encourages people to explore their creativity.

By combining purpose-driven play and typefaces, this experimental project dives into the creative process. According to Abduzeedo, the typography project is "a colorful mixture of unconventional materials and techniques, hand-drawn typography, senior thesis paper tidbits and photographs of each process from start to finish."

With the intention to get people away from screens and off their computers, this boundary-pushing project literally gets hands dirty. From buttons to blocks of cheese and lit matches, the fonts are made out of a variety of unusual and unexpected items.