This Typographic Branding Identity is Bold and Funky

By: Farida Helmy - Published: Jun 7, 2014 • References: quitefranklyn & designworklife
Wanting a rebrand to express their individuality, digital firm Betaworks was looking for a visual brand facelift to better portray who they were and what they were all about -- and Brooklyn-based studio Franklyn delivered with their awesome typographic branding identity.

Working together, the duo were able to create a fresh and clean new take on the visual look for the quickly growing firm working in the tech realm. The improved typographic branding identity is bound to give the company an edge in the digital works.

"With Charles Babbage’s Analytical Engine as inspiration, we developed a custom typeface constructed of graphic elements from a diagram of the historic computer," says the design team at Franklyn. Stats for Industrial-Type Tech Branding Trending: Older & Warm
Research: 3,615 clicks in 102 w
Interest: 2.7 minutes
Concept: Typographic Branding Identity
Related: 90 examples / 69 photos
Segment: Neutral, 18-55
Comparison Set: 33 similar articles, including: urban garden branding, eccentric paper branding, and cheerful sustainable branding.