'Type Connection' Proves That Arial Isn't Meant to be

By: Megan Facciuolo - Published: Mar 20, 2014 • References: typeconnection & designtaxi
Type Connection is not your usual dating website -- it doesn't choose a type of person, but actual type fonts. It's a game that helps you learn how to pair typefaces. Essentially, while you learn, you get to play matchmaker.

Like a conventional dating website, you start off by choosing a type to pair with. Then, Type Connection will present a list of its potential "dates" for the font you chose. Luckily, on this site, you don't have to worry about your font finding any misleading profiles -- every match is clean cut, is well written and is stylized to your liking.

Pairing typefaces is quite important in the creative industry; It can create visual consistency, emphasis, distraction and appeal. The site's designer Aura Seltzer found a way to make typography humorous and engaging. You won't even notice that as you find your perfect match, you are exploring typographic terminology, type history and much more. Stats for Educational Typographic Dating Websites Trending: Older & Warm
Research: 1,159 clicks in 114 w
Interest: 0.5 minutes
Concept: Type Connection
Related: 108 examples / 83 photos
Segment: Neutral, 18-55
Comparison Set: 40 similar articles, including: custom collaborative typography branding, monogrammed cocoa fonts, and realistic artistic typography.