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Moleskine Notebooks

By: Jeremy Heigh - Published: Oct 20, 2007 • References: moleskineproject and trendhunter
Moleskine was legendary before it was geeky. Once the notebook of choice for Van Gogh, now it's all Web2.0 - the subject of entire websites including the Moleskine Project.

The Moleskine is a small, hard-covered, elastic bound black book with high-quality blank pages - nothing interesting. But it's been the Keeper of Brilliance for more than two centuries, used by European artists and philosophers to jot out notes and record inspiration. The little book blasted into popularity when Merlin Mann of 43Folders began evangelizing its simplicity, quality, and hackability. Touted as a low-tech solution, all kinds of productivity PR0N are built on the binding of this tiny text: PigPog PDA, H2G2 on Moleskine, and the venerable GTD system.

Now the Moleskine Project is using it as a medium to aggregate gorgeous micro-art and providing a venue for the thousands of addicted artists world-wide.