Iconic Digital Illustrations
The Twitterific Work of David Lanham
He only graduated four years ago (eek), and has 2500 followers on Twitter.
Implications - Consumers today are often drawn to products through which they are able to experience positive or pleasurable feelings. Such emotions lead consumers to a particular business because of the sense of familiarity and approachability that has been created. Consumers will be likely to invest in products that make them feel comfortable and at ease.