Rookie

Case Study: Trend Hunter PRO 2007 Prediction

By: Tim Warmels - Published: • References: trendhunter
Always on top of online social platforms, Trend Hunter’s Twitter coverage began in 2007 shortly after the social networking site was founded in 2006. We have consistently identified early trends in the way consumers use Twitter, allowing businesses that move quickly to capitalize.

MARCH 2007
Twitter mania was first covered on Trend Hunter in 2007. We noted Twitter having the makings of a much larger social network and that it provided users a forum to disperse information which no other network had.

DECEMBER 2010
Twitter now has over 175 million users, 180 million unique visitors per month and 300,000 apps. There are over 55 million tweets per day, and 37% use their phones to tweet. Brands are using it to create relationships, host contests and do social good. Stats for Twitter Mania Trending: Older & Chilly
Traction: 140 clicks in 166 w
Interest: 1.3 minutes
Concept: Twitter Mania
Related: 244 examples / 188 photos
Segment: Neutral, 18-35
Comparison Set: 90 similar articles, including: traumatic alarm clocks, twittering food trucks, and redhead trauma twitter accounts.