Twitter Stories is a new campaign designed to tell the tale behind some of the most remarkable tweets. The featured story looks at a bookshop in Portland, Oregon that was on the precipice of having to close its doors.
After creating a blog post giving potential customers an incentive to purchase books and tweeting about, the son of the bookshop's owner was surprised at the response it generated in the Twitter-verse. The Twitter Stories campaign follows a really interesting concept that helps the social media platform advertise its strengths.
Implications - The emotional connection that consumers create with a product or service is a powerful bond. The Twitter Stories campaign taps into this impulse and showcases how the platform impacted someone's life, battling the common perception that Twitter serves a shallow purpose. Companies should use the campaign as a template for how to successfully create an emotional connection.
Stats for Social Media Success Campaigns
Trending: Older & Mild
Research: 1,246 clicks in 237 w
Interest: > 3 minutes
Concept: Twitter Stories
Related: 73 examples / 56 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: friend-stalking facilitations, social network neediness depictions, and social media hacker graphs.
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