After creating a blog post giving potential customers an incentive to purchase books and tweeting about, the son of the bookshop's owner was surprised at the response it generated in the Twitter-verse. The Twitter Stories campaign follows a really interesting concept that helps the social media platform advertise its strengths.
Implications - The emotional connection that consumers create with a product or service is a powerful bond. The Twitter Stories campaign taps into this impulse and showcases how the platform impacted someone's life, battling the common perception that Twitter serves a shallow purpose. Companies should use the campaign as a template for how to successfully create an emotional connection.