The NiceBot is a Twitter Robot That Combats Social Media Bullying

By: Cadhla Gray - Nov 10, 2015
References: twitter & adweek
This Twitter robot is raising everyone's happiness levels and confidence this month by sending kind tweets to 300 million users to combat cyber bullying. The 'NiceBot' will send a nice tweet out every 36 seconds, fighting against the nasty tweets that are typically posted every minute on the social media site.

'Champions Against Bullying' collaborated with 'Deutsch' to create this Twitter robot and actually designed physical 3D-printed NiceBots to take the campaign to the real world as well.

Most of the tweets are automated, with the exception of some targeted tweets that will likely incorporate celebrities or brands to spread the campaign's message. While some people may criticize the project because of its spam-like nature, it's ultimate goal is to bring positive and empowering messages to people who may need them.