Birds Eye is keeping on trend with its latest launch of a new, innovative product: Mashtags.
Having found that over 80% of the country’s internet population are now using at least one form of social media on a daily basis, Mashtags saw the brand appealing to an ever-growing audience of social media fans in the UK.
Inspired by social media sites such as Twitter, Mashtags come available in five unique shapes and aim to resonate across varying groups of people and a range of ages. In doing so, Birds Eye also hope that this exciting addition to their product range will inspire conversation, both online and around the dinner table, helping to make mealtimes a more enjoyable, interactive experience.
Be it tech-savvy mums (of which 87% own a smartphone) looking to inject some excitement into teatime, or student social media advocates enjoying a filling breakfast, Mashtags are the latest development within Birds Eye’s potato range, which currently includes products such as Potato Waffles, Hash Brown Waffles and Mini Potato Waffles.
Stats for Hashtag-Inspired Potato Products
Trending: Older & Warm
Research: 1,356 clicks in 117 w
Interest: 0.5 minutes
Concept: Twitter Inspired Potato Range
Related: 61 examples / 47 photos
Segment: Males, 12-18
Comparison Set: 22 similar articles, including: simple text-adding apps, hashtag currency shops, and intricate lego hotel murals.
Hashtag-Inspired Potato Products
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