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Hashtag-Inspired Potato Products

Birds Eye’s Potato Range is Inspired by Twitter

— February 18, 2014 — Marketing
Birds Eye is keeping on trend with its latest launch of a new, innovative product: Mashtags.

Having found that over 80% of the country’s internet population are now using at least one form of social media on a daily basis, Mashtags saw the brand appealing to an ever-growing audience of social media fans in the UK.

Inspired by social media sites such as Twitter, Mashtags come available in five unique shapes and aim to resonate across varying groups of people and a range of ages. In doing so, Birds Eye also hope that this exciting addition to their product range will inspire conversation, both online and around the dinner table, helping to make mealtimes a more enjoyable, interactive experience.

Be it tech-savvy mums (of which 87% own a smartphone) looking to inject some excitement into teatime, or student social media advocates enjoying a filling breakfast, Mashtags are the latest development within Birds Eye’s potato range, which currently includes products such as Potato Waffles, Hash Brown Waffles and Mini Potato Waffles.
Trend Themes
1. Social Media-inspired Food - The trend of incorporating social media themes into food products provides opportunities for innovative and engaging branding strategies.
2. Interactive Dining Experience - Creating products that facilitate conversation and engagement around the dinner table taps into the trend of making mealtimes a more enjoyable and interactive experience.
3. Tech-savvy Parenting - Developing products that cater to tech-savvy parents, such as Mashtags, offers disruptive innovation opportunities in the food industry.
Industry Implications
1. Food Manufacturing - Food manufacturers can capitalize on the trend of social media-inspired food by creating unique and visually appealing products.
2. Restaurant and Hospitality - Restaurants and hospitality businesses can enhance the dining experience by incorporating interactive food products and creating a social media-friendly atmosphere.
3. Parenting and Family - The tech-savvy parenting industry can leverage products like Mashtags to cater to modern parents seeking innovative and engaging food options for their children.
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