Incorporating Twitter as part of a social media campaign can help spread and strengthen a brand's online image, and a proper Twitter hashtag is essential to reaching a wide range of consumers.
This easy flowchart created by Oli Snoddy, Twitter UK’s Head of Planning, takes the guesswork out of choosing a proper hashtag and gives companies a few important things to think about when deciding how to appropriately tag each message sent out to the masses.
One of the suggestions for creating a strategic Twitter campaign is to incorporate a Twitter hashtag that people are already using. While it may seem minimal, the little # symbol designates what kind of categories each tweet will fall under, helping consumers find the messages according to their interests and searches.
Stats for Tweet-Tagging Flowcharts
Trending: Older & Average
Research: 1,565 clicks in 143 w
Interest: 0.5 minutes
Concept: Twitter Hashtag
Related: 103 examples / 79 photos
Segment: Neutral, 12-55
Comparison Set: 38 similar articles, including: media marketing impact infographics, confectionery popularity charts, and media campaign timelines.
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