Incorporating Twitter as part of a social media campaign can help spread and strengthen a brand's online image, and a proper Twitter hashtag is essential to reaching a wide range of consumers.
This easy flowchart created by Oli Snoddy, Twitter UK’s Head of Planning, takes the guesswork out of choosing a proper hashtag and gives companies a few important things to think about when deciding how to appropriately tag each message sent out to the masses.
One of the suggestions for creating a strategic Twitter campaign is to incorporate a Twitter hashtag that people are already using. While it may seem minimal, the little # symbol designates what kind of categories each tweet will fall under, helping consumers find the messages according to their interests and searches.
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