The Twitter Dress by Deportivo Gives a Voice to Swedish Youth

By: Meghan Young - Published: Jul 16, 2013 • References: & psfk
The Twitter Dress may not be an original concept, but it serves a more important function than simply displaying random tweets in a fun and fashionable way. Unlike the Light Up Twitter Dress worn by Nicole Scherzinger, it is more than a gimmick.

Created by progressive organization Crossing Boarders and creative agency Deportivo, the Twitter Dress was created with the intention of giving youth a louder voice concerning Sweden's political decisions. As reported by Psfk, "The dress was worn by a group of ‘ambassadors’ who streamed comments on issues like gender equality and affordable housing for young people. Young Swedes were also encouraged to tweet using the hashtag #Twitterklänning (Twitter dress)." A total of 454 tweets were accumulated. Stats for Tweeting Activist Outfits Trending: Older & Mild
Research: 422 clicks in 148 w
Interest: 0.5 minutes
Concept: Twitter Dress
Related: 55 examples / 42 photos
Segment: Females, 12-35
Comparison Set: 20 similar articles, including: rights-focused social media agencies, twitter dresses, and led social media frocks.