Taking advantage of the fairly new Twitter cards feature that allows users to share multiple photos in a single tweet, the ADC Global Network (Art Directors Club) teamed up with Twitter to introduce the 'TweetFolio.'
TweetFolios were created specifically created for the Portfolio Night event, where creatives could be reviewed and recruited for their work. Setting up a TweetFolio involves inputting more information that can normally be sent in the form of a tweet, but this gives creative directors the option to expand the tweet and learn more, look at multiple photos or follow a link to see more of the creative's work, such as on a personal site or one like Behance.
The Portfolio Night event has now ended, but TweetFolios will continue to live on as Portfolio Cards.
Stats for Tweet-Based Portfolios
Trending: Older & Warm
Research: 922 clicks in 104 w
Interest: 0.5 minutes
Concept: "twitter Cards"
Related: 66 examples / 51 photos
Segment: Neutral, 12-35
Comparison Set: 24 similar articles, including: motivating mobile job applications, eye-catching gif resumes, and delicious delectable resumes.
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