The fresh and "crazy" twisted drawer set is designed by Johnny Egg.
I love the disguised design which looks tame and conservative on the outside, but is totally transformed in both shape and color when you actually use it.
Implications - Consumers want to have their households reflect their personalities so that visitors will understand their values and interests. These consumers seek furniture that is unique for its atypical design and function. Companies can create pieces with these qualities to appeal to target markets comprised of homeowners.