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Unbreakable Coloring Tools

These Twistable Crayons are Designed to Prevent Unnecessary Breaks

— November 7, 2015 — Life-Stages
'Yoobi' is selling a set of twistable crayons that prevent unnecessary breaks. Many parents understand the frustration of purchasing a brand new set of crayons, only to find them broken into unusable pieces. These durable coloring tools are designed to withstand even the most aggressive coloring session.

The new 'Twister Crayons' from Yoobi come in a pack of 24 vibrant colors. Each crayon is encased in a plastic barrel that prevents children from snapping the pen in half. When the tip of the crayon is fully worn down, the user simply has to twist the barrel clockwise to continue using the pen. The pens are perfect for home or the classroom because they are strong enough to withstand any level of pressure.

In addition to saving parents money on purchasing additional pens, the twistable crayons also help to cut down on the amount of wasted craft supplies. The unique design ensures that the pens remain functional up until the very end.
Trend Themes
1. Durable Coloring Tools - Opportunities for creating durable coloring tools for both children and adults to reduce breakage and increase user satisfaction.
2. Twistable Craft Supplies - The emergence of twistable craft supplies presents innovative opportunities for reducing waste and increasing durability.
3. Child-proof Packaging - The trend towards child-proof packaging can be seen as a disruptive innovation opportunity for many industries, particularly those that cater to the parenting market.
Industry Implications
1. Education - The education industry can take advantage of this technology to create more durable school supplies for children.
2. Toy - The toy industry can create more durable and twistable craft supplies for children's playtime that can be reused multiple times.
3. Packaging - Companies in the packaging industry can consider creating innovative child-proof packaging as a disruptive innovation opportunity that creates greater safety and functionality for their products.
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