Once taboo television topics are now hitting the airwaves pretty regularly during prime time on U.S. television. The Parent Television Council set out to prove that sex on broadcast television has succumbed to the pressures from cable.
Desperate Housewives and Lipstick Jungle are getting raunchier to compete with explicit Secret Diary of a Call Girl and Tell Me You Love Me. The study found that not only is prime time more sexy, it's also more kinky. The study found shows with masturbation, sex toys, bondage or fetishistic sex. Visual references to a third party voyeur, transvestites, transsexuals, threesomes, kinky sex, bondage, sado-masochism and prostitution outnumbered the same for marital sex nearly three to one.
This is also being reflected in advertisements for the show, as seen in the cluster below.
U.S. TV Getting Naughtier
More Stats +/-
Scandalous Beer Commercials
Breakfast Television (CityTV): Jeremy Gutsche on the 2008 Trend Report
Sexual Double Standards
13 Innovative Ads for TV Shows
Top 90 Beverage Trends in March