London Live is a new channel dedicated to broadcasting entertainment 24/7 and to make the announcements about its launch as big as possible, the Curb Media agency set up a giant TV bus. It took over 1,000 hours to turn the double decker bus into a giant TV screen and now, the giant TV bus is the second biggest outdoor screen in London and the largest vehicular screen ever.
The bus is made up of over 230,000 LED lights and produces over 24 billion colors at a rate of one hundred frames per second. The bus was parked at Marble Arch Stadium and hooked up to a camera, so that people passing by could interact and see themselves on the big screen.
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