Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Cancer-Combating Cross-Dressing

The ‘Tutu Project' Raises Awarenes by Turning Heads

— March 21, 2012 — Social Good
Bob Carey is the author and subject of the ‘Tutu Project.’ The ‘Tutu Project’ is an unorthodox and admirable mission to raise awareness and money to help fight Breast Cancer.

According to Carey, the ‘Tutu Project’ originally began as a joke in 2003. However, later that year his wife Linda was diagnosed with breast cancer. She beat the disease only to have it return a few months later; of this Bob Carey says, “I’ve been in awe of her power, her beauty and her spirit.” Inspired by his wife, Carey decided that photographs of a himself wearing only a pink Tutu in places one would not usually expect a rotund, grown man to wear a Tutu was a good way to turn heads and raise awareness. He was right.

You can buy a photograph and make a contribution here.
Trend Themes
1. Awareness-raising Photography - The Tutu Project demonstrates the potential for photography as a tool to raise awareness for social causes.
2. Humorous Fundraising Initiatives - Bob Carey's Tutu Project shows the power of using humor in campaigns to raise funds for charities.
3. Innovative Approaches to Tackle Cancer - The Tutu Project presents a unique way of raising funds and awareness to help fight breast cancer.
Industry Implications
1. Photography - Photography companies can explore the possibility of partnering with charities to provide their services in awareness-raising campaigns.
2. Fundraising & Charity - Charitable organizations can take inspiration from the Tutu Project to implement humorous fundraising initiatives that attract attention and promote engagement with potential donors.
3. Healthcare & Medical Research - Innovative cancer research firms could partner with charities to fund research into innovative approaches to tackle cancer, using creative fundraising initiatives such as Bob Carey's Tutu Project, as a mechanism.
4
Score
Popularity
Activity
Freshness