Turkish Airlines has come up with a clever way to appeal to a mass audience by pinning NBA superstar Kobe Bryant against soccer legend Lionel Messi.
The witty commercial features a young boy who is conflicted between choosing between Kobe or Messi. Frame by frame the athletes one up each other and the child is perplexed. The commercial ends with a flight attendant offering the child an ice cream and the kid, along with Bryant and Messi cave and agree on one thing, indulging in some of the frozen treat. The commercial uses humor, healthy competition and exhibits the airline's excellent service. It is smart to utilize the athletes' fame and a child to attract families and fans alike.
The Turkish Airlines commercial hits it on the mark and scores big with viewers.
Stats for Athlete-Endorsed Airlines
Trending: Older & Mild
Research: 678 clicks in 180 w
Interest: > 3 minutes
Concept: Turkish Airlines
Related: 79 examples / 61 photos
Segment: Neutral, 4-55
Comparison Set: 29 similar articles, including: momentous soccer moment ads, chaste b-ball star shoots, and virtual sports lessons.
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