Epic's Bone Broth is a Protein-Packed Ready-to-Heat Drink
Laura McQuarrie — August 16, 2016 — Lifestyle
References: epicbar & trndmonitor
EPIC is known for making a range of meat-focused foods and snacks and is now expanding its offerings with a unique turkey broth beverage.
The EPIC Bone Broth Turkey Cranberry Sage is a ready-to-heat beverage that is branded as a protein-rich drink and a tea or coffee replacement. In addition to this, the bone broth is also noted as a useful soup stock or sauce starter. The beverage is made with an unusual combination of ingredients like filtered water, celery, apple juice, garlic, as well as savory spices like sage, thyme and rosemary.
While bone broth has been used across many cultures for centuries, it is only now just permeating mainstream health culture as a food or drink item that's incredibly nourishing.
The EPIC Bone Broth Turkey Cranberry Sage is a ready-to-heat beverage that is branded as a protein-rich drink and a tea or coffee replacement. In addition to this, the bone broth is also noted as a useful soup stock or sauce starter. The beverage is made with an unusual combination of ingredients like filtered water, celery, apple juice, garlic, as well as savory spices like sage, thyme and rosemary.
While bone broth has been used across many cultures for centuries, it is only now just permeating mainstream health culture as a food or drink item that's incredibly nourishing.
Trend Themes
1. Bone Broth Beverages - Opportunity to explore new flavor profiles and packaging options for convenient, protein-rich, on-the-go beverages.
2. Alternative Protein Sources - Growing interest in alternative protein sources presents an opportunity to innovate with bone broth, a protein-rich, nutrient-dense ingredient.
3. Functional Beverages - Bone broth beverages offer an opportunity to capitalize on the functional beverage trend by promoting the health benefits of bone broth as a convenient and tasty drink option.
Industry Implications
1. Food and Beverage - Opportunity to expand product offerings with bone broth-based beverages and capitalize on growing consumer interest in functional and alternative protein drinks.
2. Health and Wellness - Bone broth's nutrient-dense and protein-rich profile aligns with trends in health and wellness, presenting an opportunity for companies to explore its use as a key ingredient in functional beverages.
3. Packaging and Design - Innovative packaging and design options can cater to the on-the-go, convenient nature of bone broth beverages and contribute to the creation of a new category of functional drinks.
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