Superstar

The TurboTax 2014 Super Bowl Ad Celebrates Life's Notable Moments

By: Laura McQuarrie - Published: • References: turbotax.intuit & adweek
The TurboTax ‘Year of the You’ Super Bowl commercial takes a humorous approach to promoting its new DIY tax software. Taxes aren’t generally the cause for much excitement, but this ad puts quite an optimistic spin on it and some of its quips are actually quite funny.

The TurboTax ad highlights how its simple software focuses in on major life changes like moving, getting married or having a baby and the implications of these events on your taxes.

As well as the 60-second ad that will air during the Super Bowl, TurboTax has a ton of other short ads online that follow the same theme, but focus solely on one milestone event at a time. Stats for Milestone-Noting Software Ads Trending: This Year & Average
Traction: 546 clicks in 33 w
Interest: > 3 minutes
Concept: Turbotax
Related: 112 examples / 86 photos
Segment: Males, 18-55
Comparison Set: 41 similar articles, including: staged beer party ads, small business-supporting ads, and applauding auto shop ads.