The TurboTax ‘Year of the You’ Super Bowl commercial takes a humorous approach to promoting its new DIY tax software. Taxes aren’t generally the cause for much excitement, but this ad puts quite an optimistic spin on it and some of its quips are actually quite funny.
The TurboTax ad highlights how its simple software focuses in on major life changes like moving, getting married or having a baby and the implications of these events on your taxes.
As well as the 60-second ad that will air during the Super Bowl, TurboTax has a ton of other short ads online that follow the same theme, but focus solely on one milestone event at a time.
Milestone-Noting Software Ads
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Small Business-Supporting Ads
Staged Beer Party Ads
Applauding Auto Shop Ads
Personified Candy Counselling Ads
Suspenseful Canine Car Ads