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Mechanical Gear Timepieces

The Leff Amsterdam D42 Tube Watch Features Notches Rather than Numbers

— September 9, 2016 — Fashion
Focused on providing a classic, minimal timepiece for everyday use the Leff Amsterdam D42 Tube Watch has a simple aesthetic that is inherently designed for effective use.

The notches prevalent on the face of the timepiece seem like a simple design detail, but actually help the wearer to read the time in varying kinds of illumination. The etched design is easily distinguished at almost every angle to make checking the time quickly an easier feat.

The Leff Amsterdam D42 Tube Watch was created through a partnership with Dutch designer Piet Hein Eek and features a supple leather strap to compliment the texturized face of the timepiece. The watch features water-resistance up to 50-meters and is styled to be dressed up or down to suit different outfits.
Trend Themes
1. Classic Minimal Timepieces - There is an opportunity for disruptive innovation in creating classic, minimalistic timepieces that provide effective use and simple aesthetics.
2. Innovative Time-telling Design - Designing timepieces with unique features like notches that improve readability in varying kinds of illumination can disrupt the traditional watch industry.
3. Versatile Dress Watches - Creating versatile dress watches that can be easily dressed up or down to suit different outfits presents an opportunity for disruptive innovation in the watch market.
Industry Implications
1. Watchmaking - The watchmaking industry can explore the opportunity to adopt innovative time-telling design elements for their products.
2. Fashion and Accessories - The fashion and accessories industry can tap into the market demand for versatile dress watches by collaborating with watchmakers or creating their own lines.
3. Product Design - There is an opportunity for disruptive innovation in product design by developing classic, minimal timepieces that prioritize effective use and simple aesthetics.
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