Commercials Within Shows Edit
Truth In Advertising

Ready for even more ads on TV? A new TNT pilot show is considering integrating advertising and commercials right in the episodes, but say they will flow seamlessly into the narrative. It makes sense—the show is all about the marketing and advertising world.

“Truth in Advertising” will feature the former Will of Will and Grace actor, Eric McCormack, in its pilot episode. The producers behind the TNT drama are considering casting Tom Cavanagh as the other lead. The show will be set at “multimillion-dollar advertising agency Rothman, Greene & Moore, where executives must continually prove themselves as their jobs are on the line every day,” the Hollywood Reporter said.

“A new project that’s being set up at TNT could be a godsend for execs starved for new ad models—or a rallying cry for those concerned about the line between commercials and content,” said Variety Magazine. The show’s producer, Greer Shephard (Nip/Tuck, The Closer) said she would be featuring “commercials-within-the-show” which Variety explained as “Spots that connect to the series’ narrative but hawk real products and are paid for by advertisers.”

“We’re not running away from product integration,” said Shephard. “We’re going to embrace it.”