The 'Truth Hurts' Nico Ordozgoiti Series Tests Attachment to iPhones

By: Marica Zottino - Published: Jan 10, 2012 • References: behance.net & maricazottino
We all know the particular kind of excitement that a new smartphone brings and the 'Truth Hurts' series by Nico Ordozgoiti brings another emotion to the table. You may have heard your friends warn you that the smartphone may get damaged, or even worse, fall and break. That’s true, and truth hurts.

This is the central thread behind the funny and irreverent wallpaper series by Nico Ordozgoiti, who simply transposes, in clear, aesthetically clean, letters on a plain color background, uncomfortable sentences that, after all, we all know and pretend to forget, such as "I’ll drop and break any day now." If you want to turn your smartphone into a conscious reminder or play a trick to a friend, the wallpapers are available on Ordozgoiti’s Behance profile. Stats for Irreverently Wise Wallpapers Trending: Older & Average
Research: 1,866 clicks in 227 w
Interest: 2.8 minutes
Concept: Truth Hurts
Related: 75 examples / 58 photos
Segment: Neutral, 12-55+
Comparison Set: 28 similar articles, including: picture-perfect mobile covers, rotating smartphone accessories, and rainbow toy-inspired skins.