Based in east London's Tech City, startup TrueView has a goal of reinventing online dating. Instead of focusing on superficial aspects like many other matchmaking apps, this one aims to connect people who enjoy doing similar things.
Their site allows you to search for stuff to do -- events ranging from art and classical music to lectures and talks and sports. They also offer editor's picks, which highlights some of the coolest things going on in the city. So whether you are into food and nightlife or museum visits, TrueView will suggest places you can go and meet likeminded people. This also encourages users to get offline and meet face to face, giving them a better sense of compatibility as well as chemistry.
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