Those who love Nutella have no problem going out of their way to get a taste of the nutty chocolate spread, but this summer with the Nutella Truck Tour, the brand is making it easier for consumers to get a taste of the product.
For the tour, celebrity chef Stefano Faita of 'In the Kitchen with Stefano Faita' whipped up five recipes that feature Nutella as a staple breakfast ingredient. The truck gives people a chance to sample a Belgian waffle or fruit skewer made with Nutella. There's also the opportunity to get a custom jar label created, plus win a number of themed prizes.
In Canada, the truck tour will be making stops at popular locations like the Toronto Zoo, plus major cities like Quebec City, Edmonton and Montreal.
Touring Hazelnut Trucks
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Branded Confectionery Kiosks
Nutty Pop-Up Kitchens
Donut S'more Sandwiches
Chocolate Coconut Coffees