The RoadAd Boards Change Content Depending On Trucks' Location

By: Rahul Kalvapalle - Sep 13, 2016
References: visionect & newatlas
A company by the name of RoadAds has come up with a wonderfully simple yet devastatingly effective truck billboard that brings together a crystal-clear high-tech display along with GPS technology that makes it possible to change the content of the billboards depending on trucks' location, a geo-targeted approach that will appeal to local businesses looking to advertise their products and services.

The RoadAd truck billboards comprise e-ink screens whose content is determined by location information drawn from GPS and Internet connectivity modules.

RoadAds' dynamic truck billboards are an absolutely brilliant idea. Not only do trucks offer large surfaces that are ideal to mount billboards upon -- and that drivers of vehicles behind them on the highway can't help but look at -- but they also travel across large swathes of territory, giving them great visibility.