PepsiCo releases a Printed Dress for the Launch of Tropicana Trop50

By: Ariel Weber - Published: Feb 13, 2013 • References: psfk & gizmodiva
In a very unconventional move from beverage giant PepsiCo, the company released a limited-edition dress to commemorate the release of its calorie conscious beverage Tropicana Trop50.

The company, which owns the fruit juice company, is releasing a healthier alternative, which contains 50% less sugar and 50% fewer calories than its original counterpart. In an effort to promote Tropicana Trop50, the Stella dress was created by British fashion designer Richard Nicoll. The limited-edition dress is 100% silk and is made with a citrus print with an orange back. Unlike the juice, the Stella dress costs a pretty penny (£555 to be exact) and can be bought at Atelier-To-Go.

For those interested in matching their favorite fruit beverage with their outfits, pick up one of these dresses, but hurry because there are only 50 available! Stats for Designer Beverage Brand Frocks Trending: Older & Mild
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