PepsiCo releases a Printed Dress for the Launch of Tropicana Trop50

By: Ariel Weber - Published: Feb 13, 2013 • References: psfk and gizmodiva
In a very unconventional move from beverage giant PepsiCo, the company released a limited-edition dress to commemorate the release of its calorie conscious beverage Tropicana Trop50.

The company, which owns the fruit juice company, is releasing a healthier alternative, which contains 50% less sugar and 50% fewer calories than its original counterpart. In an effort to promote Tropicana Trop50, the Stella dress was created by British fashion designer Richard Nicoll. The limited-edition dress is 100% silk and is made with a citrus print with an orange back. Unlike the juice, the Stella dress costs a pretty penny (£555 to be exact) and can be bought at Atelier-To-Go.

For those interested in matching their favorite fruit beverage with their outfits, pick up one of these dresses, but hurry because there are only 50 available!