This Company Creates Outfits for the Cannes Lion Trophy

By: Tiffany - Published: Dec 9, 2013 • References: taxi & designtaxi
In this video, the team of Toronto-based ad agency TAXI launches a trophy ad making fun of its own advertising industry and the crazy obsession with awards. The video creates an imaginary small business venture called 'The Advertising Trophy Clothing Company' that can be seen profiting from the obsession that is plaguing today’s industry. The short clip introduces a craftsman making delicately meticulous outfits, making tall hats, denim pants specially imported from Okinawa for the Cannes Lion trophies, focusing on details like putting wallets in the back pockets of pants, tailoring tiny shoes and even, obsessing over the way the scarf flies in the wind.

The last shot shows the craftsman informing us the main reason that one of the silver lions for the silver award is wearing a gold outfit is because the agency felt like it deserved the gold. Stats for Conceited Trophy Clothing Ads Trending: Older & Average
Research: 646 clicks in 128 w
Interest: > 3 minutes
Concept: Obsession With Awards
Related: 82 examples / 63 photos
Segment: Males, 18-55
Comparison Set: 30 similar articles, including: audacious road trip contests, awful job ads, and cartoon aids awareness ads.