Triton Goes Psycho Killer for their Spring 2010 Ad Campaign
The ads show Brazilian top model Evandro Soldati as an aggressive knife and axe yielding killer with photography by Tony Kelly.
The psycho killer theme was recently used in an editorial in Dazed & Confused magazine, which shows our deep fascination with violence.
Implications - Shockvertising is an advertising technique that always attracts a great deal of media attention, and thus, has become a very effective technique for brand promotion. Through using some degree of shocking material within advertising, many brands are learning that they can attract far more media and consumer attention than with safe advertising themes.