Beck's Trio Beer Pack Design Uses Dark Colors to Intrigue Consumers

By: Ady Floyd - Jun 3, 2015
References: ab-inbev & packagingoftheworld
Beck's new trio beer pack branding design embodies each of the three different beer flavors through cohesive packaging. Beck's producer AB InBev worked with Solutions Branding & Packaging Design to create this mysteriously dark packaging to complement the brand's three-pack, which challenges traditional four or six-pack beer cases.

Dark labels give each bottle a premium look. The package is all-matte black with touches of gloss for the bottle cap and shielding Beck's emblem. Each beer variety uses a different color of green, orange or blue to showcase the favor. The three pack is called the "Taste Scale" and this appears front and center on the package.

The trio beer pack contains a Pale Ale, an Amber Stock and a 1873 Pils, representing a different location of Germany, Australia and the U.K. The phrase "Taste the World" is the secondary slogan appearing on each bottle.