The TRESemmé Beauty-Full Volume System is Game-Changing

By: Rebecca Byers - Mar 9, 2016
References: news.morningstar & tresemme
The TRESemmé Beauty-Full Volume Reverse Wash System is a unique new three-step system features a conditioner-first mandate, to be followed by shampooing and finished with a smoothing creme.

The innovative haircare system from the Unilever challenges convention by placing the conditioning portion at the beginning of the steps. The logic behind this is that although conditioner is necessary, it tends to weigh down the hair and prevent it from appearing luscious and full. The new TRESemmé Beauty-Full system eliminates this issue by shampooing second, successfully freeing the hair to reach its full volume potential.

Supported by the #VolumeRevolution hashtag, the TRESemmé Beauty-Full Volume Reverse Wash System will be launching in Canada with two salon takeovers in Toronto and Montreal in March 2016 with the help of Bachelorette Season 11's Kaitlyn Bristowe.