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Better and Faster: Circularity

Jeremy Gutsche's Trends Innovation Keynote Discusses Intersection

— March 31, 2015 — Tech
Trends innovation keynote speaker Jeremy Gutsche shares several short educational videos that dive into the six key patterns featured in his New York Times bestselling business book, 'Better and Faster: The Proven Path to Unstoppable Ideas.'

Gutsche shows audiences how to harness the power of Circularity through the metaphor of the Giant Sea Turtle's ritual migration patterns. Repetitive points like the Giant Sea Turtle's migration present clusters of opportunity fueled by nostalgia, retro, seasonality and generational patterns that easy to predict and often overlooked. Gutsche alerts audiences to the clues and patterns that surround them daily that they can tap into to uncover their next big idea.

IDEAS FROM THE INNOVATION KEYNOTE SPEAKER:
1. Since your last reinvention, how much have styles & culture CHANGED?
2. What do your NEXT customers think about your relevance?

Find out how to use Circularity to uncover innovation by picking up a copy of Better and Faster HERE and watch more innovation keynote videos HERE.
Trend Themes
1. Circularity - Disruptive innovation opportunity: Leveraging nostalgia, retro, seasonality, and generational patterns to uncover new ideas.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Adapting to changing styles and culture to stay relevant.
2. Marketing - Disruptive innovation opportunity: Understanding the perspectives of the next generation of customers.
3. Publishing - Disruptive innovation opportunity: Exploring new ways to engage audiences with educational videos and books.
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