Trends are the New Trend

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Jeremy Gutsche
On: Dec 13, 06
1453 Trends
749 Comments


Trends are the New Trend [Edit]




Trends are the New Trend 1306 Views - Click for Larger Image

We just finished interviewing our good friend Reinier Evers, founder of Trend Watching. As a result, it gives us great pleasure to reveal his brilliant quote in the NY Times, “Trend are the New Trend.” The idea is that the proliferation of trend spotting is itself a trend. Cheers to that!

One of the things that have changed in the last few years is the number of people saying that lots of things have changed in the last few years. There are more of them, and what they have spotted are trends. Many trends. In fact, Reinier Evers has taken to saying that “trends are the new trend.” He says this with a bit of a wink, but still, he’s in a position to know: he is the founder of a company called TrendWatching, which by his reckoning has identified more than 60 trends since 2002. Each is backed by examples culled from a far-flung network of trend tipsters, and each has a name, like “Tryvertising,” “Life Caching,” “Transumers” (not to be confused with “Twinsumers”) and “Youniversal Branding.” Moreover, TrendWatching’s coinages compete with those of futurists, bloggers, business-book authors, advertising agencies, consulting firms, freelance gurus and even magazines. From “IDvidualism” to “Crowdsourcing” to “the One Life trend,” these new concepts are legion. (nytimes)




Read More: nytimes   Via: news.agendainc  


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Comments:


It is great to hear that!

By: Anni on Dec 13, 06 | 108 Trends | 57 Comments

Yes, THIS is probably the trend of 2006 - I have a post with the same title still in February, following the month's TrendWatching newsletter: http://trendoffice.blogspot.com/2006/02/trendwatching-becomes-trend-itself.html

By: TrendOffice on Dec 18, 06 | 18 Trends | 21 Comments

For the cool only, which is me Kisheal!

By: Urban Quadrillionaire on Apr 17, 07 | 2 Trends | 35 Comments



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