Marissa Brassfield — July 30, 2009 — About
References: time
Trend Hunter's content was recently featured in a slightly NSFW roundup on Time.com of Britain's Top 10 Tasteless ads.
Time.com selected Bianca Bartz's coverage of Virgin's “Sex Party†promo for their CO2-conserving Pendolina train for the raunchfest. You can check out Time.com's full top 10 list, including the Virgin train promotion published at Trend Hunter, via the link below.
Time.com selected Bianca Bartz's coverage of Virgin's “Sex Party†promo for their CO2-conserving Pendolina train for the raunchfest. You can check out Time.com's full top 10 list, including the Virgin train promotion published at Trend Hunter, via the link below.
Trend Themes
1. Raunchy Advertising - There is a disruptive innovation opportunity in creating provocative and controversial ads to grab people's attention.
2. Sustainable Transportation - The Pendolina train's CO2-conserving feature presents an opportunity for disruptive innovation in the transportation industry.
3. Viral Marketing - The success of Virgin's "Sex Party" promo demonstrates the potential for disruptive innovation by creating unconventional and attention-grabbing marketing campaigns.
Industry Implications
1. Advertising - The advertising industry can embrace disruptive innovation by exploring the boundaries of what is tasteful and controversial in order to create attention-grabbing campaigns.
2. Transportation - The transportation industry can leverage the disruptive innovation of sustainable features like CO2 conservation in order to promote environmentally friendly alternatives.
3. Marketing - The marketing industry can enhance disruptive innovation by embracing unconventional and viral marketing strategies that resonate with audiences and generate buzz.
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